# Vela — Press & brand guide

Updated September 9, 2026.

## About Vela

Vela connects creators and brands through natural product-placement campaigns, with a model focused on qualified views and long-term creator income. Vela is operated by Creator Consultancy LLC. Campaign pricing, participation, delivery commitments, and payment terms are governed by the applicable agreement.

Tagline: Influence, banked.
Website: https://vela-ads.com
Press contact: henry@vela-ads.com

## Logos

Use the primary full-color logo on light backgrounds. Use the forest logo on light backgrounds and the lime logo on forest or similarly dark backgrounds. Transparent SVG and PNG versions are included. SVG wordmarks use outlines and need no installed font. Use SVG for print and scaling. PNG is for presentations and digital publishing. The symbol and square avatars are alternatives for small or square placements.

Keep clear space of at least half the sail symbol's width on all sides. Recommended minimum horizontal logo width: 120 pixels on screen or 30 mm in print. Do not distort, rotate, recolor, add effects, remove parts, or place the logo over busy imagery. Do not imply endorsement or partnership without permission.

## Color

- forest: #183126
- lime: #D9FF58
- coral: #FF6F54
- lavender: #AA94FF
- paper: #F6F0E5
- white: #FFFDF7

Forest and lime are the primary pair. Coral and lavender are accents. Paper and warm white are neutral surfaces. Use forest for body copy on light surfaces and lime or warm white on forest. Avoid small white text on lime, coral, or lavender. These are RGB/sRGB values; confirm print conversions with your printer.

## Typography

The current Vela website uses Arial, Helvetica, sans-serif. Display headlines use Arial Bold, tight tracking (about -0.06em), and compact leading (about 0.95–1.05). Body text uses Arial Regular at 16px or above, with 1.5–1.75 line height. Labels use bold uppercase with wider tracking. Keep long-form copy comfortable to read. Geist variables exist in the site source but are not the active body font.

Font software is not included. Use your own licensed or system-installed Arial/Helvetica. Logo lettering is supplied as vector outlines.

## Imagery and usage

Included cover imagery is conceptual brand artwork, not a screenshot of the Vela marketplace, a depiction of a real campaign, or evidence of financial results. The social preview, wide banner, and conceptual editorial image were created using AI. The forest and lime covers and logos are exports of Vela's existing visual identity.

Use these assets for editorial coverage of Vela and approved Vela communications. Keep logos intact, avoid misleading edits, and credit Vela when an image credit is appropriate. For paid advertising, partnerships, merchandising, or other uses beyond that scope, contact henry@vela-ads.com. This kit does not grant rights to third-party trademarks or imply endorsement. Third-party stock photography from the website is not included.

## Files

Logos and symbols: SVG plus transparent PNG. Background lockups and avatars: SVG plus PNG. Covers: two 1920×1080 SVG/PNG identity covers and a high-resolution conceptual image. Social preview and banner: PNG. colors.json and vela-colors.css provide reusable RGB color values. asset-manifest.json lists file dimensions and formats.