PRIVATE ACCESS FOR BRAND MARKETERS

Product,
naturally seen

Natural product placement. Guaranteed views at $5 CPM.

Illustrative creator chatting to camera with a Coca-Cola can naturally placed on the kitchen counter behind her
QUALIFIED VIEWS2,000,000+$5 CPM guaranteed

THE MOST NATURAL INTEGRATION

Your product.
In their world.

Seen clearly. Never forced. No compliance review required.

FAIR BY DEFAULT

Buy views.
Not guesswork.

ONE SIMPLE RATE$5CPM

About half the cost of traditional influencer marketing. Only qualified views count.

01

Guaranteed delivery

Campaign-level protection when qualified views fall short.

02

Always native

Products live naturally inside lifestyle content.

03

Curated access

Reach hundreds of qualified creators without open-marketplace noise.

THE MANAGER PROBLEM

Work with influencers
without the back-and-forth.

Too much chasingCreators and agencies reply on their own time.
Too much guessingReach, pricing and delivery change every deal.
Too much adminShipping, approvals and reports live everywhere.

THE VELA SOLUTION

One campaign.
Everything handled.

Set the audience and qualified views once. Vela matches eligible creators, tracks placement and reports delivery.

TARGET AUDIENCE+VERIFIED CREATORS=GUARANTEED REACH

FROM BRIEF TO FEED

Launch in four moves.

1

Define

Set audience, category and views.

2

Fund

Deposit the campaign budget.

3

Place

Eligible creators claim blocks.

4

Track

See every qualified view.

INFLUENCER PRODUCT PLACEMENT

What is Influencer Product Placement?

Put your product inside the content people already want to watch.

Vela Product Placement campaigns connect brands with creators who naturally incorporate products into their existing Instagram content. Every qualified placement guarantees recognizable product visibility without requiring creators to turn their content into a traditional sponsored ad.

5 secondsof cumulative, recognizable product visibility in every qualified placement.

YOUR QUESTIONS, ANSWERED

What does Vela guarantee?
Every qualified placement guarantees that your product is naturally integrated into published creator content and clearly recognizable for at least 5 cumulative seconds.
What kinds of products can be placed?

Almost any physical consumer product can work, including beverages, food, beauty products, clothing, accessories, electronics, furniture, appliances, luggage, and more.

The integration changes with the product. A shirt may be worn, a beverage may be held or placed on a table, and furniture may appear naturally within the creator’s environment.

Do creators have to talk about the product?

No. Standard Product Placement does not require a scripted mention, review, recommendation, or dedicated product segment.

The goal is natural brand visibility, similar to product placement in film and television.

How do you determine whether a placement qualifies?
The product must be recognizable during normal-speed viewing without requiring the viewer to pause or zoom. It must appear for at least 5 cumulative seconds and remain included in the final published content.
What if my product is very small or very large?

The same visibility standard applies regardless of size.

Creators receive product-specific guidance so the integration feels natural while keeping the brand recognizable. Small products may be held or positioned closer to the camera, while larger products, such as furniture or appliances, can be integrated into the surrounding environment.

Join the brands
creators want to feature.

Apply for private access to natural, guaranteed creator reach.