VELA / PRESS & BRAND
Made to
be shared.
The Vela essentials. Logos, colors, and ready-to-use artwork for your next story.
Download the full kit
Influence, banked.
THE BRAND, AT A GLANCE01 / THE SIGNATURE
One name.
Every setting.
Full logos and standalone sail symbols. Outlined SVGs scale cleanly; transparent PNGs drop into decks and stories.
02 / THE PALETTE
Forest grounded.
Lime forward.
Forest and lime lead. Coral and lavender bring emphasis. Paper and warm white give everything room to breathe.
Forest
#183126RGB 24, 49, 38
Primary / text & backgrounds
Lime
#D9FF58RGB 217, 255, 88
Primary / signature highlight
Coral
#FF6F54RGB 255, 111, 84
Accent / energy & emphasis
Lavender
#AA94FFRGB 170, 148, 255
Accent / brand storytelling
Paper
#F6F0E5RGB 246, 240, 229
Neutral / page backgrounds
Warm white
#FFFDF7RGB 255, 253, 247
Neutral / content surfaces
03 / THE VOICE IN TYPE
Direct. Confident.
Easy to read.
Arial is the website’s primary typeface, with Helvetica and sans-serif fallbacks. Bold headlines. Clear, comfortable body copy.
Influence,
banked.
0123456789 & @
Type that gets to the point.
Headlines: bold, tightly tracked, with compact line spacing. Body: regular, at least 16px, with generous line spacing. Labels: bold uppercase with a little extra tracking.
Use forest text on light backgrounds. Use warm white or lime on forest. Keep accent colors out of small body text when contrast is low.
Font files are not included. Use a licensed or system-installed font. Logo lettering is outlined and needs no font installation.04 / READY FOR YOUR STORY
From the feed
to the front page.
Social previews, article covers, and a wide banner. Download individual assets below, or get everything in the full kit.
Wide brand banner
2172 × 724 · 3:1 landscape
The social preview, banner, and conceptual cover are AI-created brand artwork. The cover is illustrative, not a product screenshot or a representation of campaign results.
05 / IN A FEW WORDS
Meet Vela.
Vela connects creators and brands through natural product-placement campaigns, with a model focused on qualified views and long-term creator income. Vela is operated by Creator Consultancy LLC.
Download the brand guide & boilerplateA few simple guidelines.
Keep clear space of at least half the sail symbol’s width around a logo. Use a minimum horizontal width of 120px on screen or 30mm in print. Keep the proportions, colors, and artwork intact.
Use this kit for editorial coverage of Vela and approved Vela communications. Do not imply a partnership or endorsement. Contact us about paid advertising, merchandising, or other uses. Credit Vela when an image credit is appropriate.